Electronic
music PR.
Press campaigns for electronic artists and labels. A clear story, the right materials and targeted pitching to relevant music publications.
What your campaign includes.
- Story development and a campaign plan around your project.
- Press release writing and an electronic press kit.
- Targeted outreach to relevant blogs, magazines and music journalists.
- Pitches for suitable interviews, features, reviews, mixes and premieres.
- Follow ups, coverage tracking and a campaign report.
Built around your project.
We look at what makes your project relevant to an editor and their readers. We turn that into a press story, prepare the materials and pitch suitable formats to publications that fit your music.
Reporting you can use.
Your campaign report brings together published coverage, source links and the agreed reporting information. You can see the work in context rather than relying on a list of outlet names.
Agree the brief.
Build the campaign.
Start with your goal.
Send the music or project details, dates and what you want to achieve. We review the fit and recommend an approach.
Agree the plan.
We confirm the scope, prepare the materials and begin the agreed outreach around your campaign schedule.
See what happened.
Campaign reporting brings together recorded support and coverage, with the detail you need to assess the results.
The work in practice.
Useful questions.
Do I need a finished press release?
No. Press release writing and press kit preparation form part of the proposed campaign. Existing materials are useful, but you do not need to write the story before enquiring.
Can you guarantee coverage?
No. Editors decide what they publish. We agree a relevant approach and report the coverage the campaign receives.
Can you handle an album campaign?
Yes. Tell us the album date and planned singles so we can discuss a campaign across the release schedule.
Is Undrtone coverage independent of SYNCØP8TE?
Undrtone and SYNCØP8TE share an operator. Any affiliated coverage should be identified separately from independent media results.